Emollient and nourishing products with beta-glucans. Suitable for dehydrated skin and medium-thick dry, dull hair.

Reinforcing and stimulating products with N-acetylglucosamine. It acts as adjuvant in densifying treatments.

Restructuring and shining mask for hair lengths with mannose and isomalt. For hair damaged by environmental, chemical agents, and mechanical stress.

Disciplining and silkening cream, with cellulose and hyaluronic acid. For medium-thick frizzy or unruly hair and straight styles worked out with brush or flat iron.

In our laboratory, we have developed green formulas that guarantee maximum skin tolerability and respect for the Planet. We have declared on each product the % that make the difference.
Up to 97% natural origin ingredients. We have activated each product with two different kinds of upgrading boosters:
1) A personalized blend of essential oils that substitute synthetic fragrances and are, at the same time, active ingredients.
2) The last generation of glico-cosmetic technology that provides the specific, functional, active ingredients in each line. The ingredients increase the professional efficacy of every single product with regard to the goal to be achieved.

Purest looks forward to a greener future and sustainable development. We have made rigorous choices also on our packaging to make our products environmentally friendly. Our commitment to numbers:
from 50% to 100% - the percentage of recycled plastic contained in our packaging, 40% + 15% - the paper used in our cases and our communication is made of 40% recycled paper and 15% upcycled paper from agro- industrial waste, 100% - is the recyclability percentage of glass, > 50% - plastic saving in our tube caps (plasticless approach), 14 - the number of our products in the range. All products are combinable among each other to have all necessary treatments avoiding over-packaging and double or useless references.