
Pre-treatment shampoo
Pre-treatment Shampoo
This is a shampoo that deeply cleanses the hair and, thanks to its chelating action, captures metals within the hair fiber and removes residues from styling products and cleansers: all substances that, if not properly removed, could interfere with this technical service by acting as a barrier. Additionally, with its alkaline pH (pH 7.5), which slightly opens the cuticles, this shampoo is the first and essential step in this system, and it is crucial for the successful outcome of each New Life Pro service.

Size
500 ml / 16.91 fl oz

Active ingredients
Seaweed and plant protein hydrolysates.

Directions
Apply to wet hair and gently massage. Rinse, reapply the shampoo a second time, massaging again, and leave on for 2-3 minutes. Then rinse thoroughly. Proceed to the next step.

When to use it
Want to control frizz in no time, cancel out the unattractive effects of humidity, and maximize the lasting power of a hairstyle, even a wavy one, without losing its natural curl or volume.
Benefit
Thanks to the combination of glyoxylic acid and glycolic acid, activated by heat, it creates a sort of net around the hair shaft, controlling curls and volume.
Formulation
It is enriched with FILCORTEX VEG, a complex made of algae, amino acids, and peptides that rebuilds keratin proteins, reinforces the shaft, provides hydration and elasticity, offering protection to the hair, and giving it that extra glossy, high-shine effect typical of lamination. The ideal blend of a technical service and a beauty treatment lies in its ability to adapt to any hair type, whether sensitized or not, leaving it smooth and super shiny.
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